Bannon, Carlson and... Liz Truss? Exploring the Ex- PM's Attempt for Make America Great Again

The former UK leader, kicked off the inaugural episode of her YouTube show with a pledge to unmask "malicious actors" working to bring down the UK, United States and European nations. She stated she would lay bare how an "international network of liberal activists operate to undermine democracy and the public's choice."

"We're going to look at the political movement of Donald Trump and understand how it can be achieved in Britain," Truss declared. "We'll be talking to the key figures of the Trumpist political sphere."

Before the series premiere, there was a strong advocate. "This marks the start of a sort of transformation," remarked the controversial US journalist. His conservative media outlet Just the News will carry the Truss's new podcasts.

Forging Alliances in the Maga Media Ecosystem

UK-based allies, featuring a counselor supportive of Reform, assisted in her establish the Liz Truss Show. The setup is professional, if basic. She has gathered a subscriber base of 10k in her first week and her first episode had tens of thousands of views during that week.

This marks a humble beginning, but in making common cause with John Solomon, Truss is being thrust into a well-developed right-wing media network generating and disseminating pro-Trump narratives. Its obsessions involve alleged censorship by the traditional news outlets and a aim to dismantle a shadowy government apparatus – a force that Truss blames for the rapid conclusion of her disastrous time in office.

"Solomon's outlet is not well-known past the pro-Trump media sphere, but it does have credibility there, primarily thanks to its founder, who gives commentary on conservative outlets like the program hosted by Steve Bannon and has even interviewed the former president," commented Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to transplant American conservative media to the United Kingdom has pushed her closer to divisive personalities such as John Solomon.

He established Just the News following criticism when allegations surfaced of promoting inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about one-time diplomat to the region.

These allegations were repeated throughout the pro-Trump outlets, with he serving as a frequent visitor on Sean Hannity's influential Fox News program. Donald Trump promoted Solomon's reporting.

The journalist published the allegations regarding Ukraine in a series of columns for the publication The Hill, where he had already been moved to a columnist role when staffers raised concerns about his work. His claims were key in the then-president's request for the Ukrainian government to look into Hunter Biden and his father in 2019. These actions led to impeachment proceedings against Trump. The Senate later found not guilty the commander-in-chief.

Shortly after Solomon left the Hill in autumn 2019, the news organization revealed it was carrying out a review of his work relating to Ukrainian matters. It concluded he had cited questionable informants and stated he "did not disclose crucial information about primary contacts in Ukraine, such as the fact that they had been indicted or were the subject of inquiries."

Joining the Network

The journalist's personal TV and radio guest spots are a example of the right-wing media network the former prime minister is becoming part of. He talked about his endorsement of the program on a show he co-hosts on Real America's Voice, a rightwing cable channel that is the base for the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. She has already spoken with Bannon on an early episode.

In linking up with Solomon and Just the News, Truss has become a small part in a extensive web of conservative media outlets that frequently cross-promote stories.

The journalist's broadcasts have repeatedly hosted personalities such as commentator Mike Benz, a conservative commentator whose disparagement of the US Agency for International Development was cited by the tech billionaire as justification for dismantling the government body.

A Global Media Play

Although the former PM's unnatural presentation and professional woes have been mocked in Britain, certain American analysts do not dismiss her attempts to revamp her image as a British branch of the Maga media.

"One must regard individuals such as her seriously, although you may not want to accept their words at face value," commented a Democratic strategist, who worked in the Obama White House.

"You saw how in the last election cycle President Trump utilized that media network to spread his narrative. Undoubtedly that network transmits and affects discourse abroad. It looks relatively clear to me that the conditions in the United Kingdom are comparable to what permitted this non-mainstream media network to flourish here."

a political theory expert, said the online conservative ecosystem was already making its presence felt in the UK.

"Online platforms transcends national boundaries," he said. "There's a kind environment within which stuff flows – at times taking an extreme form and sometimes less so – but which is interlinked."

The academic said the expansion of the digital conservative movement in the United Kingdom in recent times meant the "potential to have a growing impact is considerable."

A Transatlantic Ambition

"Liz Truss along with Nigel Farage not long ago spoke at the Conservative Political Action Conference, where I observed they deployed Maga talking points before the {king of Maga|

Jerry Wall
Jerry Wall

Elena Vance is a digital strategist with over a decade of experience in business transformation, specializing in helping UK enterprises adapt to evolving market trends.