Should My Aspiring Content Creator Pal Cease Using Me for Content?

The Prosecution: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don't believe she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, altered, or shared for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I want my friend to see that the content we produce together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of engaging with life: noticing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my way of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the work we make together can get us: an opening. I know not everyone likes being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but friends help each other in small ways. My assumption was recording a short video here or there would be enjoyable for her. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She must to honor her friend's privacy.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it’s not for everybody. It was kind she has assisted Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Create some authentic experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Jerry Wall
Jerry Wall

Elena Vance is a digital strategist with over a decade of experience in business transformation, specializing in helping UK enterprises adapt to evolving market trends.